CONNECTING PEOPLE THROUGH STORIES

Limited product drops celebrating Japanese artisanship and people's stories behind it.

We embrace a slower and more mindful approach to product curation with exclusive releases one at a time.

We work directly with local Japanese brands providing them with a platform for greater awareness.

We share stories that often go unnoticed connecting you with small local artisans carefully-selected by mononoaware.

Akihiro Kita - Meet the energetic tea farmer who transformed his life to pursue the art of tea harvesting with endless passion and smiles.

Images & Videos on this website are kindly provided by Obubu Tea Farms